The principle of Edison by best-selling author Jens-Uwe Meyer met for ideas in the House to the Moor – economy driving from the Lake Constance – Managing Director of the Ideeologen, it doesn’t take a genius to successfully develop and implement ideas. An interested audience from the business sector at a lecture by Jens-Uwe Meyer, Managing Director of the Ideeologen in Dornbirn was persuaded. Dornbirn, 23.09.09 – In the fight against the economic crisis, the competition, the placing on the market, is desperately looking for new ideas. The customer buys not products but solutions. Not until today, Meyer believes. Only the needs and hence the solutions have changed. But how to find, how do? In the minds of most ideas are still random product.
Brainstorming is a craft that can be learned.\” So, the diverse audience encouraged equal to start Jens-Uwe Meyer, bestselling author and Managing Director of Ideeologen in Baden-Baden. Meyer, on invitation of Sieglinde Gotze,. Idol public relations (www.goetze-pr.at), gave his Edison principle in the House to the Moor in Dornbirn to the best. With many examples from practice, he showed that this method is not just theory. For many years he has worked with Thomas Edison’s way of working.
The result is the Edison-principle. Six steps are the ones that Edison has systematically applied to ideas. The thinking highways are to leave to find solutions. This is one of the core statements of this principle. That was Meyer how that is possible, this evening. Creativity be creative means to network knowledge. The most revolutionary\”ideas are not a coincidence. They are the result of a systematic search for new solutions. \”Edison’s motto was: I want to invent anything what I can not sell!