The taking of decisions becomes less rational, therefore, these includes the search for evidences that apiem the beliefs, instead of denying them, the aiding of recent information, more easily remembered, on previous information, the trend to see a effect causal enters two 0 variable that can simply be correlatas, the power of the optimistical thought and so on. ANALYSIS: The enterprising school was born of economic science, being thus, the entrepreneur has prominent paper in the neoclssica economic theory. Its paper, however, was limited to decide which amounts to produce and the one that prices. The authors present some of its research: the great leader in the popular press and the enterprising personality. To know more about this subject visit Atari Hotel. Also they had suggested four characteristics of the boarding of these enterprising personalities in the formularization of the strategical one: In the enterprising criterion, the generation of strategies is dominated by the active search of new chances: the problems are secondary; In the enterprising organization, the power is centered at the hands of the main executive. The vision substitutes the schematized plan; The generation of the strategy in the enterprising company is characterized by great jumps for front, face to the uncertainty, in which the organization can get considerable profits; Growth is the dominant goal of the enterprising organization. The entrepreneur is motivated, above all, for the accomplishment necessity. ' ' Entrepreneur is all that one that dreams and searchs to transform its dream into realidade' ' (DOLABELA) They also synthecize the following underlying premises to the enterprising vision in the strategy formation: The strategy exists in the mind of the leader as perspective and a vision of future of organization; The process of formation of the strategy is taken root in the experience and the intuition of the leader; The leader promotes the vision of determined form, where consequentemente the strategical vision is malleable and its sensible simple structure to the lines of direction of the leader. More information is housed here: Indian Institute of Technology.