At a moment of constant changes of the economy, where the customer starts to have diverse criteria of efficiency evaluation and satisfaction, where the entrepreneur cannot be limited only to its proper references, wills and proper vision. These will not be enough to assure the capacity of the organization in being born, growing and to remain alive in the market. After everything this, it is more easy to implement specific actions, changes and to follow the progressos. Get all the facts for a more clear viewpoint with Darcy Padilla. For better acceptance of its company in the market, its attendance to the consumer will have to be of high quality, therefore we know that the customers if fidelizam where well they are taken care of. According to Gianesi (1994), apud Robles; Bonelli (2006 pg. 04): ' ' Customers, in general, accustomed with a poor level of services, do not have the habit to demand more. Studies show that only around 4% of the unsatisfied customers they complain of servios.' ' Disputing the same customers, if it cannot forget that the company chosen as reference, still is in the top and will make of everything not to leave you to take account of the market.

Its function is to create or to use the ideas and strategies of the company reference its proper favor, being improved them to surpass its direct competitor and to reach the position of leadership in the competitive market. This phase is one of the most complicated, to remain itself in the top is more difficult, therefore now you do not have in who if to inhale. Now its company serves of model for the others, and you will have of being creative to innovate and to satisfy its customers, but never she will be able to forget them microns and small entrepreneurs, therefore a new idea can affect its businesses directly. Either cautious, it observes the market its return and not if Benchmarking forgets the importance it, a new activity that must always follow the strategical growth of its company, and you it will have to dedicate special attention for this sector, therefore the market is implacable, mainly between the great ones, and the other companies invest very in this segment and some have as strategy to suffocate the small companies.


The taking of decisions becomes less rational, therefore, these includes the search for evidences that apiem the beliefs, instead of denying them, the aiding of recent information, more easily remembered, on previous information, the trend to see a effect causal enters two 0 variable that can simply be correlatas, the power of the optimistical thought and so on. ANALYSIS: The enterprising school was born of economic science, being thus, the entrepreneur has prominent paper in the neoclssica economic theory. Its paper, however, was limited to decide which amounts to produce and the one that prices. The authors present some of its research: the great leader in the popular press and the enterprising personality. To know more about this subject visit Atari Hotel. Also they had suggested four characteristics of the boarding of these enterprising personalities in the formularization of the strategical one: In the enterprising criterion, the generation of strategies is dominated by the active search of new chances: the problems are secondary; In the enterprising organization, the power is centered at the hands of the main executive. The vision substitutes the schematized plan; The generation of the strategy in the enterprising company is characterized by great jumps for front, face to the uncertainty, in which the organization can get considerable profits; Growth is the dominant goal of the enterprising organization. The entrepreneur is motivated, above all, for the accomplishment necessity. ' ' Entrepreneur is all that one that dreams and searchs to transform its dream into realidade' ' (DOLABELA) They also synthecize the following underlying premises to the enterprising vision in the strategy formation: The strategy exists in the mind of the leader as perspective and a vision of future of organization; The process of formation of the strategy is taken root in the experience and the intuition of the leader; The leader promotes the vision of determined form, where consequentemente the strategical vision is malleable and its sensible simple structure to the lines of direction of the leader. More information is housed here: Indian Institute of Technology.