The life expectancy of the noble ones was of 44 years, exactly for the noblemen richest. The ways noble them were far from being refined, consumed great amount of beer and wine, used the proper punhal to cut foods, played the remaining portions and bones in the soil stop the dogs. The woman was treated with disdain and brutality. The medieval world was of the men. Only in sec. XI and XIII, with the development of the cavalry, the behavior of the noblemen will become finer. The life of the servants was not far from easy, in the plantation stations and harvest worked of the rising to the one for of the sun. Shaw Father wanted to know more. It liveed in huts of estuque, beaten soil always humidified for rain or the snow, roof of straw.

Not possua furniture, its bed was a wooden box covered of straw and its chair was a bank of three feet (mocho) without leans. Its feeding was scarce and coarse, constituted of black or mixing bread, meat salty fish and some vegetables and cheese, since it could not enjoy of what it produced. The servants, constantly passed hunger and suffered with the constant epidemics. They were illiterate and they in such a way suffered discrimination on the part from the noblemen as for dull, ugly, vesgos, stingy the inhabitants of the city, called who them sly, that they had been born of esterco of donkey and that the devil did not want them in hell because they smelled badly. They withheld the servile ownership of the lands, that exactly when they were vendidas, preserved the production right on them had, you the obligation to take care of of them, until the end of the days, when old or sick and they were disabled to work. Gentlemen did not have military obligations with its. Economy (168) In the feudal society, had predominance of the subsistence production and the social relations were of servitude.

From this synthesis of transformations of the family, one searched to understand its implications in the culture of the organizations, in the specific case, of familiar companies. Although many to believe that family and company, when congregated they tend to reduce its efficiency reciprocal, the history of the successful familiar companies sample that this does not need to happen necessarily. She is not the family in itself that it confuses the company, or vice versa, but the ignorance of the problems of this relationship and the lack of a code of relations (Bornholdt, 2005). To govern a familiar company is to know to deal with all the complexity of existing the affective and financial relations in the organization, with the innumerable familiar differences of interest between and too much involved people in the process of enterprise management e, mainly, with the inevitable conflicts that, not being managed well, can lead to the destruction of an institution (Bornholdt, 2005, P. 83). As Ricca (2001, P. 7), many are the reasons that worry the administrators of a familiar company. In this direction, amongst these, particular familiar problems that abate on the members of the families have taken many companies to the failure, a consequncia of the disadvantages of this type of organization.

The problems are most diverse and the complexity level in accordance with varies the transport of the company and the characteristics of the familiar structure. ‘ ‘ The greater concern of the familiar companies is its survival. The majority of them faces existenciais or strategical problems, that is, difficulties related to the inadequao, as much in the use, how much in the choice of the available resources for the reach of the advantages of mercado’ ‘. In relation to the individual and its paper, Chiavenato (1993, P..